CityTwist maintains a database of 125 million U.S. consumers that have requested to receive offers, specials and information from local business. Each consumer record contains the email address, physical address, consumer name, and date and time stamp when the consumer opted into the database.

CityTwist advertisers work on a Zip Code targeted basis. When creating a marketing list using CityTwist, advertisers have the option to choose specific Zip Codes they wish to market to, or alternatively do a radius search to identify available data within a certain distance from their location(s).