Author: Lindsay Rinner
Citytwist Endorses PCG Research’s Ongoing Work to Bring Transparency to Auto Advertising
Brian Pasch and Orbee continue efforts to identify automotive marketing fraud. Brian Pasch, of PCG Research, a leading digital advertising expert and respected automotive industry consultant, teams with Orbee in his latest research report to identify suspicious email campaign traffic. Orbee’s bot detection platform makes visibility...
09 August, 2016
Dealers – What should you expect from a Digital Marketing Campaign?
Having the right expectations is critical when launching a new digital marketing campaign at your dealership. As most General Managers, e-commerce directors, and BDC directors know, they need to use Google Analytics in order to analyze the traffic to their website. But does Google Analytics...
02 March, 2016
CityTwist Recognized in Eye Opening PCG Research Automotive Advertising Report
Highly abnormal web traffic to automotive dealership websites has led to recent investigations and research into conquest email advertising companies. Often times dealers are unaware of how to inspect their web traffic using reporting tools such as Google Analytics, which has resulted in many dealerships...
20 January, 2016