11 Dec CITYTWIST ANNOUNCES NEW DIRECTOR OF SALES
CityTwist has appointed David Jacobson as Director of Sales for their Conquest Automotive Division. In this role, Jacobson will bring his extensive knowledge of the automotive industry to the company while heading the execution of a multi-channel marketing effort.
Jacobson joins CityTwist with an impressive resume of more than 15 years of automotive industry experience including Director of Sales for CarsDirect.com, as well as the General Manager of AutoNation Direct. During his career, he helped to develop customer-centric practices and excelled in enhancing consumer experiences that are core to the AutoNation Express program. These are innovative and transparent digital storefronts where consumers can view, compare and finance vehicles of differing brands.
“I have an understanding of what dealers are going through in this business, so my goal is to achieve success for our dealer partners and communicate our innovative product in a friendly way,” affirms Jacobson. With his knowledge of the automotive industry and experience with online marketing, Jacobson is a huge asset to CityTwist.
“In digital conquest advertising, making strong initial impressions is critical in driving conquest sales to your showroom,” states Marc Lefevre, Vice President of Sales at CityTwist, adding, “We believe that David’s experience and demonstrated capability will benefit our dealership customers and help us to maintain our competitive edge in this industry.”
Citytwist’s Conquest Automotive provides the most highly targeted digital advertising available, offering their loyal customers a powerfully tailored conquest solution. The integration of an opt-in email database with the IHS (R.L. Polk®) Purchase Predictor allows dealers to pinpoint consumers likely to be “In-Market” to purchase a vehicle within the next zero to six months. This customized marketing strategy has led CityTwist to become a leader in new customer acquisition and the conquest advertising industry.
In the ever-changing world of advertising, targeting the right consumer at the right time is essential. This effective planning and implementation provides the means to which Conquest Automotive can successfully deliver a high ROI for their dealership customers.