19 Jun Conquest Automotive Helps Auto Dealers Rev Up Conquest Sales and Reduce Costs with Targeted Marketing, Verified Results
June 19th, 2014
In today’s automotive industry, the first point of contact between a customer and a dealer is often online. That’s why targeted email advertising, designed to drive consumers to the showroom, is a critical part of the marketing mix for automotive dealers. However, many dealers struggle with identifying in-market prospects that currently own or are shopping for the competitor’s brand – also known as “conquests.” CityTwist, a Florida-based email advertising company, is a trusted partner for dealerships and dealer groups across the United States and its flagship product, Conquest AutomotiveTM, offers a powerful answer to the challenge of “conquesting.” At the core of Conquest Automotive is a proprietary database of 125 million consumers who have opted in to receive offers from local businesses. Historically, CityTwist made this database available to dealers to enable geographic-based email communications. However, CityTwist’s leadership team recognized that their company could better help dealers drive showroom traffic and sales by going beyond geographic targeting.